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Top Essential 7 Digital Skills to Master For The Future From 2020

Digital is redefining the workforce and workplace of tomorrow and changing the nature of jobs that are available to be done so in this article, we want to show you the top digital skills to master for the future.

We all must anticipate and prepare for this future of work to stay relevant and valuable. And that begins by getting the right digital skills. But which of skills are going to be the most in-demand, most valuable digital skills of the future? What should you invest your time and energy in learning? Let’s find out!

Here are seven of the top digital skills for the future workforce. Plus, our team’s favourite resources and favourite courses to help you learn them.  

  1. ARTIFICIAL INTELLIGENCE
  2. UX DESIGN
  3. DIGITAL MARKETING
  4. ANALYTICS REASONING
  5. DESIGN THINKING
  6. CLOUD COMPUTING
  7. DIGITAL PROJECT MANAGEMENT

Top digital skill of the future Number 1:

ARTIFICIAL INTELLIGENCE

 We live in an increasingly artificially intelligent world, so Dominate it before it Dominates you. Now that’s not meant to sound all doom and gloom, but in a world full of AI we must understand the tech.

top digital stills of the future UX design

top digital skill for 2020 AI

According to this report from LinkedIn, AI skills are amongst the fastest-growing skills on the platform with a 190% increase in AI skills on LinkedIn from 2015 to 2017. The good news? You don’t need to be an expert in Python or become a hardcore programmer to empower yourself to leverage the power of AI.

So where should you go for your fix of Artificial Intelligence knowledge? we recommend the following books to get you started on your artificial intelligence On the book front: For an in-depth into AI,

Check out Artificial Intelligence: A Modern Approach. Want to know what Artificial Intelligence means for your business and career? you can also read this amazing book called Prediction Machines: The Simple Economics of Artificial Intelligence. And get started with machine learning with the 100 Page Machine Learning Book.

Looking to take a course? For a non-technical introduction to AI you could try Coursera’s Artificial Intelligence for Everyone, and of course,  How about blogs and people to follow? We highly recommend DataIQ. I’d also recommend following Bernardo F Nunes on Twitter. There’s also Kirk Borne, Jan Teichmann, who’s currently the Head of Data Science at Zoopla, Andriy Burkov who authored the 100 Page Machine Learning book, and Google’s Chief Decision Scientist, Cassie Kozyrkov

Top digital skill of the future Number 2: 

UX DESIGN

UX designers lay the highways and put up the signposts of our digital world. Great UX design requires meticulous research into user personas, user goals and customer journey and create customer profiles to understand their experience needs.

top digital still if the future UX design

This ensures products meet customer needs most satisfyingly and enjoyably. If a product has great UX design you probably won’t even notice it. But you sure will notice if a product or program feels cumbersome or confusing. And therefore, businesses are increasingly recognising the importance of great UX design.

Not just to the user experience itself, but actually to its ability to improve brand equity and ultimately, help your business with profitability. Therefore, there’s a growing demand and organisations are paying well. So where should you go to learn more about UX designs?

Well, for books, there is Don’t Make Me Think by Steve Krug about human-computer interaction and web usability. I’d also highly recommend checking out Lean UX, and of course, The Design of Everyday Things by Don Norman, who coined the phrase “UX design”.

How about courses? One of my favourites is from Conversion XL on Data-Driven UX. You could also check out Hack Design. They have an amazing weekly email lesson and they also have a learning platform full of short and concise readable lessons you can benefit from. What about blogs and influencers?

Go check out Invision’s blog, Inside Design There’s also UX Planet. I’d also recommend following Scott Belsky who’s the Chief Product Officer at Adobe. You could also check out the UX Collective, Paul Boag, the author of User Experience Revolution, and Laura Klein the author of Build Better Products and UX for Lean Startups. 

You could also check out Hack Design. They have a great weekly email lesson and they also have a learning hub full of short and concise readable lessons. What about blogs and influencers? Go check out Invision’s blog, Inside Design There’s also UX Planet. I’d also recommend following Scott Belsky who’s the Chief Product Officer at Adobe. You could also check out the UX Collective, Paul Boag, the author of User Experience Revolution, and Laura Klein the author of Build Better Products and UX for Lean Startups

Top digital skill for the future number 3: 

DIGITAL MARKETING

“According to this report from McKinley, nearly 60% of marketing hires will be digital and demand for digital marketing talent sits at 59%, while active supply sits at 19%. The most sought after Digital marketing skill of the future are Digital And learning them can prompt a wealth of Career opportunities. Why? “

digital marketing Odigital

These Digital skills benefit from new and advanced Digital tech to help sell products and grow brands. All businesses crave this expertise. However, digital marketing’s domain is very broad and there’s a ton of specialisations. Think Pay Per Click, social media marketing, search engine optimisation (SEO), Big data analysis, conversion rate optimisation (CRO), marketing automation, I could go on.

In another article, we will take a look at the specifics of digital marketing skills as one of the top digital skills you need to learn. If you’d like to see that, leave a comment below. Just a quick tip, if you want to be in the top 1% of digital marketing talent it’s important to become T-Shaped.

“The T-Shaped Marketer is the ultimate all-rounder. They have an expansive width of information that is supplemented by profound degree of understanding in several expert areas”

So are you hoping to begin or level up? 

It’s a work of art and I think anybody in advertising marketing or sales should Read it: Influence: The Psychology of Persuasion. I’d also recommend you check out Contagious: Why Things Catch on by Jonah Berger.I’d likewise suggest Russell Brunson’s Dotcom Secrets, which is regarded as “the underground manual for developing your business on the web”. 

Likewise check out Blink by Malcolm Gladwell, and Top of Mind by John Hall. Looking to take some courses? Well on the free side of things, I recommend checking out the Digital Garage by Google and you could also take a look at Hubspot’s Inbound Academy.

How about blogs and influencers? All things considered, some my top choices would be Brian Dean who has an extraordinary blog and YouTube channel, there’s additionally Seth Godin, I’d look at his blog…

Furthermore, on the content side perhaps look at the Content Marketing Institute and Social Media Examiner.

Quick bonus on digital marketing. Digital marketing is transitioning into a new age. One where advertisers are taking responsibility than simply getting new clients. This is known as the development of advertising or development hacking. Growth marketing or Growth Hacking And digital marketers can transition into this to take a more data-driven approach to their trade. It takes a look at the entire funnel, Customer Aquisition as well as Retention and more…

It’s about building a growth engine and this is valuable for businesses. Some of the books we recommend? Well, there’s Lean Analytics by Alistair Croll and Benjamin Yoskovitz. I’d also check out Traction and Hooked. Some courses to take? We might be a bit biased, but this is one of our areas of expertise. I recommend checking out Odigital Academy’s 6 weeks Digital marketing course, its a 100% practical course. Looking for some online resources? Go check out GrowthHackers.com, founded by the father of growth hacking, Sean Ellis. 

CLICK HERE TO READ OUR ARTICLE ON “THE INTRODUCTION TO DIGITAL MARKETING”

 Top digital skill for the future number 4:

ANALYTICS REASONING

“In a world brimming with Date, organizations require individuals that can comprehend it and transform it into usable and smart decisions”

“Analytics reasoning is the capacity to review data and from it, perceive patterns and trends that lead to actionable decisions…”

The demand for analytics reasoning is about to blow up. Why? Well, data science is suffering from the last mile problem. Businesses are struggling with this. There’s a gap between a business’s tech expertise and their operational expertise.

There’s such a need for this that companies are looking for Data Trainees to help fill the gap. These trainees help organizations to develop what we call Analytics Translators. Analytics translators bridge the gap between an organization’s technical expertise and its operational expertise. they help to pass on business objectives to data experts while making sure Data solution give bits of knowledge that the organizations can use to advise decision making. 

On the book front, we recommend Practical Statistics for Data Scientists from Andrew and Peter Bruce. Some courses to take? If you’re looking for something you can do in your own time, the Microsoft Academy has a course on data analysis, and of course, there’s a Data Traineeship we’ve recently released here at Growth Tribe. How about blogs and people to follow? Well, Bernardo recommends the Field Guide to Data Science by Booz Allen. We’d also recommend you go and check out KD nuggets. 

Top digital skill for the future number 5: 

DESIGN THINKING

“According to CIO, Design Thinking is turning into a key pillar in digital transformations. 

“Microsoft considers DESIGN THINKING as one of the “key digital skills of the future”.”. All the world’s leading brands are rapidly adopting the design thinking approach” 

What is design thinking, and why is it one of the top digital skills for the future? well in a digital world it’s sometimes really easy to overlook the one thing that matters: us, the humans. We’re the endpoint of any product or service, digital or not. Design Thinking is an iterative procedure in which we attempt to comprehend the customer which prompts better products and services.

With an emphasis on human behaviour and the frameworks that drive how we think, we strongly prescribe Thinking Fast and Slow. There’s also Creative Confidence from the founders of Ideo. This is on unleashing the creativity that lies within every one of us. Tim Brown also wrote Changed by Design. This is on why design belongs at every level of business. How about some courses to take? people to follow? The one I’d recommend is the Design Thinking blog by Ideo themselves. 

top Digital skill for the future 6:

CLOUD COMPUTING

Our world is moving into the clouds. And as it does, And because it does, businesses are looking more and more for the people who have the abilities to take them there.

In basic terms cloud computing is about storing and accessing data over the web instead of on your local hard disk drive or computer… This means businesses, especially large enterprises need these digital skills, especially in cloud security. a report from OpsRamp found 94% of IT organizations are struggling to find the right talent to build dynamic, flexible, and cost-effective cloud services. The report is called”From a Cloud-Native Skills Gap to a Full-Blown Crisis”. 

This implies that if you can learn and master cloud computing, you’re going to be in high demand. 

We also recommend “the Data Engineering Cookbook” by Andreas Kretz. What about courses? Well as it’s so widely used, we recommend the AWS Cloud Practitioner exam. This is a certification exam to help increase a profound comprehension of the AWS cloud. 

You could go take a look at “Cloud Computing News” and there’s additionally the Amazon Web Server blog itself.

Top Digital skill for the future number 7: 

DIGITAL PROJECT MANAGEMENT

top digital skill for 2020 AI

The world is digitising rapidly. this means that we are now running more digital projects. Businesses need project managers specialised in delivering digital projects. So this means to become one you’re going to need a firm grasp of digital technologies. Software engineering teams, digital marketing teams, e-commerce businesses, all demand digital project managers. They ensure things get done in a digital world.

We suggest the book “Life and Work” by Ray Dalio. 

Here he shares his flighty standards, the executive’s systems and techniques for settling on business choices to drive brings about existence and business. Also check out Inspired: How to Create Tech Products Customers Love by Marty Cagan.

While it has more of a focus on product development and product marketing, all good digital project managers should think of the end-user so it’s worth checking this out. You could also look at Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. And for a more actionable guide, you might want to have a look at Digital Project Management: these resources would help you sharpen your digital skills

A Step-By-Stepp Guide to a Successful Launch. by Taylor Olson. would help broaden your digital skills. What about courses? we recommend Introduction to Project Management by UCI on Coursera. Blogs, people to follow? Maybe head over to check out Toggl’s blog, and this is not a blog per se, but yinka does recommend checking out Medium articles. for more book recommendations. In the future of work, we must take our learning into our own hands.

It’s our responsibility to anticipate and to prepare for this future of work. By doing so, you’ll ensure you stay relevant and ensure you stay valuable by regularly updating your digital skills and We all need a grasp of the complexity of digital so start to gain an understanding of some of the skills we’ve mentioned in this article to future-proof your career. Got any questions? Let me know in the comments. Happy learning! 

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