Top Essential 7 Digital Skills to Master For The Future From 2020
Digital is redefining the workforce and workplace of tomorrow and changing the nature of jobs that are available to be done so in this article, we want to show you the top digital skills to master for the future.
We all must anticipate and prepare for this future of work to stay relevant and valuable. And that begins by getting the right digital skills. But which of skills are going to be the most in-demand, most valuable digital skills of the future? What should you invest your time and energy in learning? Let’s find out!
Here are seven of the top digital skills for the future workforce. Plus, our team’s favourite resources and favourite courses to help you learn them.
- ARTIFICIAL INTELLIGENCE
- UX DESIGN
- DIGITAL MARKETING
- ANALYTICS REASONING
- DESIGN THINKING
- CLOUD COMPUTING
- DIGITAL PROJECT MANAGEMENT
Top digital skill of the future Number 1:
We live in an increasingly artificially intelligent world, so Dominate it before it Dominates you. Now that’s not meant to sound all doom and gloom, but in a world full of AI we must understand the tech.
top digital stills of the future UX design
According to this report from LinkedIn, AI skills are amongst the fastest-growing skills on the platform with a 190% increase in AI skills on LinkedIn from 2015 to 2017. The good news? You don’t need to be an expert in Python or become a hardcore programmer to empower yourself to leverage the power of AI.
So where should you go for your fix of Artificial Intelligence knowledge? we recommend the following books to get you started on your artificial intelligence On the book front: For an in-depth into AI,
Check out Artificial Intelligence: A Modern Approach. Want to know what Artificial Intelligence means for your business and career? you can also read this amazing book called Prediction Machines: The Simple Economics of Artificial Intelligence. And get started with machine learning with the 100 Page Machine Learning Book.
Looking to take a course? For a non-technical introduction to AI you could try Coursera’s Artificial Intelligence for Everyone, and of course, How about blogs and people to follow? We highly recommend DataIQ. I’d also recommend following Bernardo F Nunes on Twitter. There’s also Kirk Borne, Jan Teichmann, who’s currently the Head of Data Science at Zoopla, Andriy Burkov who authored the 100 Page Machine Learning book, and Google’s Chief Decision Scientist, Cassie Kozyrkov.
Top digital skill of the future Number 2:
UX designers lay the highways and put up the signposts of our digital world. Great UX design requires meticulous research into user personas, user goals and customer journey and create customer profiles to understand their experience needs.
This ensures products meet customer needs most satisfyingly and enjoyably. If a product has great UX design you probably won’t even notice it. But you sure will notice if a product or program feels cumbersome or confusing. And therefore, businesses are increasingly recognising the importance of great UX design.
Not just to the user experience itself, but actually to its ability to improve brand equity and ultimately, help your business with profitability. Therefore, there’s a growing demand and organisations are paying well. So where should you go to learn more about UX designs?
Well, for books, there is Don’t Make Me Think by Steve Krug about human-computer interaction and web usability. I’d also highly recommend checking out Lean UX, and of course, The Design of Everyday Things by Don Norman, who coined the phrase “UX design”.
How about courses? One of my favourites is from Conversion XL on Data-Driven UX. You could also check out Hack Design. They have an amazing weekly email lesson and they also have a learning platform full of short and concise readable lessons you can benefit from. What about blogs and influencers?
Go check out Invision’s blog, Inside Design There’s also UX Planet. I’d also recommend following Scott Belsky who’s the Chief Product Officer at Adobe. You could also check out the UX Collective, Paul Boag, the author of User Experience Revolution, and Laura Klein the author of Build Better Products and UX for Lean Startups.
You could also check out Hack Design. They have a great weekly email lesson and they also have a learning hub full of short and concise readable lessons. What about blogs and influencers? Go check out Invision’s blog, Inside Design There’s also UX Planet. I’d also recommend following Scott Belsky who’s the Chief Product Officer at Adobe. You could also check out the UX Collective, Paul Boag, the author of User Experience Revolution, and Laura Klein the author of Build Better Products and UX for Lean Startups.
Top digital skill for the future number 3:
“According to this report from McKinley, nearly 60% of marketing hires will be digital and demand for digital marketing talent sits at 59%, while active supply sits at 19%. The most sought after Digital marketing skill of the future are Digital And learning them can prompt a wealth of Career opportunities. Why? “
These Digital skills benefit from new and advanced Digital tech to help sell products and grow brands. All businesses crave this expertise. However, digital marketing’s domain is very broad and there’s a ton of specialisations. Think Pay Per Click, social media marketing, search engine optimisation (SEO), Big data analysis, conversion rate optimisation (CRO), marketing automation, I could go on.
In another article, we will take a look at the specifics of digital marketing skills as one of the top digital skills you need to learn. If you’d like to see that, leave a comment below. Just a quick tip, if you want to be in the top 1% of digital marketing talent it’s important to become T-Shaped.
“The T-Shaped Marketer is the ultimate all-rounder. They have an expansive width of information that is supplemented by profound degree of understanding in several expert areas”
So are you hoping to begin or level up?
It’s a work of art and I think anybody in advertising marketing or sales should Read it: Influence: The Psychology of Persuasion. I’d also recommend you check out Contagious: Why Things Catch on by Jonah Berger.I’d likewise suggest Russell Brunson’s Dotcom Secrets, which is regarded as “the underground manual for developing your business on the web”.
Likewise check out Blink by Malcolm Gladwell, and Top of Mind by John Hall. Looking to take some courses? Well on the free side of things, I recommend checking out the Digital Garage by Google and you could also take a look at Hubspot’s Inbound Academy.
How about blogs and influencers? All things considered, some my top choices would be Brian Dean who has an extraordinary blog and YouTube channel, there’s additionally Seth Godin, I’d look at his blog…
Furthermore, on the content side perhaps look at the Content Marketing Institute and Social Media Examiner.
Quick bonus on digital marketing. Digital marketing is transitioning into a new age. One where advertisers are taking responsibility than simply getting new clients. This is known as the development of advertising or development hacking. Growth marketing or Growth Hacking And digital marketers can transition into this to take a more data-driven approach to their trade. It takes a look at the entire funnel, Customer Aquisition as well as Retention and more…
It’s about building a growth engine and this is valuable for businesses. Some of the books we recommend? Well, there’s Lean Analytics by Alistair Croll and Benjamin Yoskovitz. I’d also check out Traction and Hooked. Some courses to take? We might be a bit biased, but this is one of our areas of expertise. I recommend checking out Odigital Academy’s 6 weeks Digital marketing course, its a 100% practical course. Looking for some online resources? Go check out GrowthHackers.com