5 Digital Marketing Skills to learn for 2020 and beyond
It’s common knowledge that the digital marketing world is constantly changing so you should update your digital marketing skills to be able to compete. There’s a new technology, and the way customers and clients engage with content online, is almost completely different from just a few years ago.
Therefore, it’s incredibly important to make sure to stay on top of your game by constantly learning and always putting your strategies and tactics to the test, analyzing the data, and seeing what works and what doesn’t so that you can stay ahead.
This is why we’ll be outlining 5 of the most important online marketing skills you need to master to stay on top of your game because what works today may not work tomorrow, and what worked last week might not be working today and so on.
1: Marketing Fundamentals
Digital marketing is just marketing done on the Internet (Online Marketing) and the skill required to market online is online marketing skills. We know, it’s not profound but at the end of the day, that’s really what it is.
This is why it’s really important if you want to succeed with digital marketing to make sure that you’re dedicating and allocating a sufficient amount of time to mastering the basics of marketing, fundamental principles like positioning and differentiation, and all the points around branding and how to build a solid and likeable brand for today’s day and age. and this online marketing skill is important
A digital marketer must understand the basics of marketing and once you’ve spent time learning them and trying to master them, it is going to be a time that was well spent.
This is because marketing is essentially about understanding and leveraging different aspects of human behaviour, and how you can influence the direction and the decisions people make. Despite changes in technology and everything, human behaviour hasn’t changed all that much.
At the end of the day, we’re still just people. This means, by understanding the basics of how people work and how they make buying decisions, you’re going to be able to apply this information this year, next year, or for the next hundred years. so you have to learn marketing fundamentals as an important digital marketing skill
For example, by spending a little bit of time learning about consumer behavior, you’ll probably come across the fact that consumers make buying decisions emotionally, not logically or rationally. Now, this doesn’t mean that you wouldn’t include logical or rational elements, it just means that you want to lead with the emotional aspect first so you can get that buy-in and that conviction before following up with the logical and rational elements of your product or service so you can allow them to justify the decision to themselves and others.
The beauty is that once you understand this one very simple concept, it’s never going to change and it’s going to be able to be applied to all of your future marketing strategies, making them much more effective moving forward. So the importance of this digital marketing skill cannot be overemphasized
When you attend Odigital Digital marketing training and social media advertising Bootcamp, you will learn how the fundamentals of digital marketing and all the essential digital marketing skill to survive the changing digital ecosystem
2: Lead and Conversation Generation
A big element or a big switch that we’ve been seeing lately is a transition from direct response marketing, which is all about generating leads and getting them to take action as soon as possible, to conversation generation, this digital marketing skill is very invaluable as a digital marketer.
At the end of the day, you can generate all the leads you want but what you probably want is the conversations and engagement that are going to lead to bigger and more buying opportunities for your business.
Now, lead generation is still very much alive and is still a very important digital marketing skill every digital marketer must master, but if you want to take your digital marketing to the next level, you’re going to want to focus on the next step which is turning those leads into conversations.
Now, it’s a bit of give-and-take about what you’re willing to sacrifice on the front end and how valuable a lead is compared to a conversation, but what we want to make sure you understand is that when you’re structuring your online marketing campaigns, you want to think a little bit further down the funnel and concentrate not just on generating leads but turning them into conversations.
Over the last couple of years, we’ve been seeing a ton of people flood the scenes with lead generation services and all sorts of different agencies and consultants offering traffic generating and lead generating services like running Facebook or YouTube ads to get leads.
But, where you’ve got an opportunity to shine, whether it’s as an agency or as a business owner or entrepreneur or freelance digital marketing looking to sharpen his/her digital marketing skills, is in thinking further than that and focusing on those conversations because generating traffic isn’t that hard, it just comes down to finding the right people, having the right offer message and making sure it’s irresistible, and then choosing the right media source, whether it’s Facebook, Instagram or YouTube ads for online marketing.
So, traffic is pretty much everywhere but what isn’t everywhere are the digital marketing skills or the ability to take that traffic and convert it into a conversation that gets someone interested in doing business with you.
Now quality Lead Generation and conversation generation are important digital marketing skills for the new generation of digital marketers and when you signup for the Odigital Digital marketing training, you get a 90% discount and you learn all the digital marketing skills you need to excel
3: Full Funnel Marketing
As a digital marketer, When you’re running your online marketing campaigns, you need to think about every step that a prospective or potential customer is going to have to take to become a paying client or customer with your business.
Essentially, you need to be aware of the entire customer journey, both, pre-sale and of course post-sale. Now, this is going to involve some element of lead generation which is at the very top of the funnel, that cold traffic, the people that have no idea who you are or what you do or why they should even care.
But, you need to take it a step further and focus on the warm traffic. You see, once you’ve generated that lead, you need to think about how you’re going to take that lead and turn it into a conversation, and taking it a step further, how you’re going to take that conversation and move it from warm traffic to hot traffic by actually getting them to take their credit or debit card out of their wallet and become a paying customer.
Now, I know that’s a lot to think about and if you’ve never really come across digital marketing funnels or sales funnels before, it can be a lot to take in, but the main point we want you to note is that online marketing isn’t siloed or isolated, it’s not just one element of either generating traffic or doing lead generation or even generating conversations, but rather, you need to think about the entire digital marketing funnel from that very first moment that someone gets introduced to you and your business, all the way through to the point that they become a paying customer or client, these digital marketing skills are as important as anyone else.
Also, for more bonus points, you need to think about all the touchpoints that are going to happen after they become an actual paying client or customer, and how you can make sure you’re delivering a phenomenal experience that is going to lead to better retention, better customer loyalty, and more ratings, reviews and referrals for your business.
During the Odigital 100% Practical Digital Marketing Training, we will be teaching Funnel marketing from the start as we recognize it as one of the top digital marketing skills every digital marketer must possess to win in the online marketing ecosystem
4: Video Content Marketing
When it comes to online marketing your business and building on that know, like and trust factor, nothing beats face-to-face communication. The ability to sit down, look someone in the eye, have a conversation, understand where they’re coming from and how or if your business is even able to help is one of the most important digital marketing skills every digital marketer that wants to win in the digital marketing game must master and use effectively.
Getting face to face with every single one of your potential prospects or customers might be downright impossible, but this is where video marketing steps in and it is the next best thing because it allows you to not only hear someone’s voice, but you can see their face, read their facial expressions and try to judge whether they’re genuine or fake based on their appearance.
The thing with video is that it allows a digital marketer with the right digital marketing skills to build a ton of trust very quickly because people establish connections better when there’s a face to your brand, plus, you’re able to cram in a ton of value and information very quickly, and get your message across more effectively with a video.
Think about it, if a picture is worth a thousand words, well, a video might well be worth a million words because digital marketers are able to imply all sorts of different nonverbal cues with things like your tone, pace, and style of delivery. Now, with video, there’s this myth or mistaken belief that everything you do needs to be perfect.
This is understandable, Afterall, we’ve all been raised and brought up watching polished and perfect videos through TV shows, movies and any kind of media we see on the screen. However, things have changed and essentially, the barriers to entry to creating video, have come way down making it easy for even people with basic digital marketing skills to be able to
We’re kind of tired and almost sick of overly polished, Hollywood-type productions, especially if they’re coming from a business or someone you want to engage with. We’ve done several different studies testing a highly-produced, incredibly-expensive video against something shot with just an iPhone that was pretty low budget, and when it comes to running them as ads against the target market, the low-budget one often absolutely destroys the really expensive, high budget one.
Now, this isn’t to say that there’s not a time and a place for a really beautiful, polished piece of video media, but it shouldn’t be the obstacle. You shouldn’t let perfectionism get in the way of you just filming something and publishing it. Plus, the benefit of video is that you can mess up a whole bunch of stuff and then just edit it out, no one will ever know!
You might see it as a daunting task to start and sometimes it can be a big task, but at Odigital digital Marketing training, we will teach you how to get started with the digital marketing skills you need to build video content.
5: Marketing Automation
There is so much to do and so little time, and this is where automation steps in as one of the very important very valuable digital marketing skills, both for yourself, your business, and also to potentially offer to clients or customers to help them automate some of their business.
Essentially, automation involves offloading or delegating a lot of the repetitive tasks that you don’t need to, and probably shouldn’t be doing in your business but still need to get done, using technological software and tools. What this means is that you’re able to get a lot more done, a whole lot quicker and in some cases, pretty much instantly because the automation can be set up ahead of time to just run behind the scenes and it’s a lot faster than any human being could ever hope to be. marketing automation as a digital marketing skill is totally very important.
For example, we can generate a lead for a client using Facebook Ads, take that lead and nurture them with SMS texts, emails, and voicemails, and essentially start the conversation and follow up with a very strategic, automated, follow-up sequence, right up until we get the required response.
We can even further automate such that we can nurture them again and turn that conversation into a full-fledged client, that’s the power of automation! It’s like having a full sales, marketing or appointment-setting team working for you all the time without you needing to do anything once the initial automation has been set up. It’s a valuable thing to master and incorporate into your business to do some basic but incredibly important things such as:
- Sending out automated email newsletters that go out whenever someone downloads your guide or buys one of your products.
- Automated re-targeting and re-marketing advertisements that follow someone around like a creepy stalker.
- Automated customer management that follows up with customers and makes them feel cared for and looked out for any time they visit your website.
The major point is using technology and automating repetitive and often boring processes can save you a ton of time and make you t more effective and efficient in getting the work done that needs to be done so you can get back to doing those high leverage, really valuable activities that are going to drive your business forward.
Finally, Digital marketing skills are in-demand right now, and companies would pay top dollar to anyone that can efficiently increate execute the skills we have highlighted. Odigital is committed to training students with the right skills to compete in the market. signup here to become part of the Odigital Academy success story